About the Company

Brego Land is a pioneering online platform that is revolutionizing the way people invest in land in India. The platform offers fractional land investments, allowing people to invest in land with as little as 1 lac rupees. This innovative concept aims to make land more accessible to the average person and to remove the typical barriers to entry associated with investing in land parcels.

The company’s mission is to democratize land ownership in India and provide an environmentally-friendly investment option. With Brego Land, people can invest in land without the need for a large capital outlay, and without the headaches of traditional land investments such as dealing with multiple intermediaries, documentation hassles, and the need to physically visit the land location.

The platform provides an easy-to-use, intuitive interface that allows users to view detailed information about land parcels, including location, size, and potential for development. This helps potential investors to make informed decisions based on their investment goals and risk appetite.

Brego Land’s business model is based on the principle of shared ownership. Investors can purchase fractional shares of a property, which allows them to participate in the appreciation of the land value. This model is designed to be environmentally-friendly as it allows multiple investors to collectively own a parcel of land, which in turn reduces the environmental impact of land development.

Brego Land’s innovative approach to land investment has gained significant attention from investors, with the platform receiving positive feedback for its user-friendly interface, transparent pricing, and hassle-free investment process. The company’s commitment to environmental sustainability has also been recognized, with its approach to shared ownership of land being viewed as a positive step towards reducing the carbon footprint of land development.

Overall, Brego Land is set to revolutionize the way people invest in land in India by providing an accessible and environmentally-friendly investment option for the common man. The platform’s innovative approach to land investment is expected to attract a wide range of investors, both locally and globally.

Challenges faced by Brego Land

Brego Land recognized the importance of social media in promoting their brand and reaching out to potential investors. However, their social media presence was not effectively engaging their target audience due to the lack of consistent content updates. This resulted in a decrease in engagement and brand visibility.

The company was struggling to increase their social media presence and drive meaningful engagement on their posts. The lack of consistent content updates was one of the primary challenges the company faced.

Without a steady stream of fresh content, Brego Land’s social media channels were becoming stagnant, resulting in a decline in user engagement and reach. Their target audience was losing interest, as they were not receiving new information, promotions, or updates from the brand. Additionally, the lack of consistency in their content strategy made it difficult for the company to establish a strong brand identity and maintain a connection with their audience.Brego Land’s content was also not optimized for social media, resulting in a low engagement rate. The company was not utilizing relevant hashtags, using appropriate visuals, or responding to comments and messages in a timely manner. As a result, their audience was not engaged or interacting with their brand, which was negatively affecting the company’s social media presence.

Furthermore, Brego Land was not effectively leveraging user-generated content (UGC), which could have helped them increase their reach and engagement. By not reposting customer content or incentivizing UGC, the company was missing out on valuable opportunities to showcase their brand in a positive light and encourage audience engagement.

Our Approach

Brego Land approached Brego Business for assistance in growing their social media presence and improving their post engagement. The team utilized analytical tools to analyze Brego Land’s social media pages and developed a timeline for regular content updates.

The collaboration between the brand and Brego Business resulted in an improved social media presence. We implemented various strategies such as using a combination of fonts and shoots to create visually appealing content and producing educational-based posts to help the audience understand the brand better. These efforts led to increased impressions, engagement, interactions, and followers across different social media platforms.

On top of that we conducted competitive analysis, curated a content calendar, and increased the quantity of content to enhance the brand’s social media strategy significantly. Their team produced an exhaustive number of relevant, appealing, and engaging posts and reels that resonated well with the target audience. Consequently, the brand’s social media presence improved, resulting in higher engagement, more impressions, and increased revenue. The brand’s commitment to continually improving its social media strategy has positioned it as a leading brand in its industry.

Moreover, Brego Land recognized the importance of using appropriate fonts in their content. The right font can enhance the message and brand identity, making it more appealing and recognizable to their audience. The company ensured that the fonts used in their social media content were consistent with their brand identity and added a unique touch to their overall aesthetic.

By combining proper visuals and fonts, Brego Land was able to create a cohesive brand image and establish a strong social media presence. This approach also helped the company increase their engagement rate, as their content was more appealing and memorable to their target audience.

In addition to using high-quality visuals and fonts, Brego Land also focused on creating content that was relevant and valuable to their audience. We utilized social media to showcase their properties, highlight local attractions and events, share guest experiences, and provide travel tips and advice. This approach helped the company establish themselves as a valuable resource in the hospitality industry and build a loyal following on social media.

Overall, Brego Land’s focus on creating visually appealing and valuable content, combined with their consistent use of appropriate fonts and branding, helped them achieve significant growth on social media.

The Results

In today’s digital age, social media has become an indispensable tool for businesses to reach and engage with their target audience. The importance of social media for businesses cannot be overstated, as it has the power to shape public opinion, influence consumer behavior, and build brand awareness. For companies operating in niche industries like land investment, social media can be an especially powerful tool to reach potential investors and differentiate themselves from competitors.

Brego Land is one such company that recognized the potential of social media to grow their business and engaged Brego Business, a digital marketing agency, to develop and execute a social media strategy that would help them achieve their business goals. Brego Business is a renowned digital marketing agency that specializes in social media marketing and has a proven track record of success in helping businesses increase their social media presence and engagement.

The key to Brego Business’s success in promoting Brego Land’s social media presence was the creation of a content strategy that focused on providing valuable information to their target audience. Instead of focusing on self-promotion, Brego Land’s social media channels offered educational content about land investment, including tips for investing, potential pitfalls to avoid, and real-world examples of successful investments. This approach not only helped establish Brego Land as an authority in the industry but also attracted potential investors to their social media channels.

Brego Business’s strategy also included consistent and timely posting of content across all relevant social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. This helped ensure that Brego Land’s social media channels remained active and engaging, which is essential for building and maintaining a loyal following.

The results of this strategy were impressive. Within a short period, Brego Land’s social media following increased by 60%, indicating that the content was resonating well with their target audience. Additionally, content engagement across all platforms increased by 45%, indicating that the content was being well received and shared by their followers.

The success of Brego Land’s social media strategy is a testament to the power of a well-executed digital marketing plan. By focusing on providing value to their target audience and consistently posting relevant content, Brego Land was able to build a loyal following, establish themselves as a credible authority in the industry, and attract potential investors to their platform.

In conclusion, the success story of Brego Land’s social media presence highlights the importance of social media for businesses operating in even the most niche industries. A well-executed social media strategy can help businesses build brand awareness, establish credibility, and attract potential customers. With the help of Brego Business, Brego Land was able to achieve all these goals and set themselves up for long-term success in the land investment industry.

Overall Engagement

BEFORE (Click here)

It was previously noted that Brego Land’s social media visuals were of low quality and failed to generate engagement, resulting in minimal likes and comments. The absence of visually appealing images may have contributed to the overall low engagement rate.

AFTER (Click here)

Observations have shown that the company has started incorporating high-quality visuals and relevant keywords which has resulted in a considerable increase in user engagement.

Likes & Comments

BEFORE (Click here)

Observations indicate that the firm’s social media posts did not receive the expected level of engagement in terms of likes and comments, despite having decent imagery. The lack of an effective content strategy that would resonate with their target audience is believed to be the primary reason for this.

AFTER (Click here)

Brego Land’s improved the quality of their social media content by shifting towards creating informative and narrative-based posts, providing valuable information, and crafting engaging stories. This strategy helped establish them as a credible source of information and emotionally connect with their audience, resulting in an increase in likes, comments, and followers.

Views

BEFORE (Click here)

The team at Brego Land recognized that their social media posts were not receiving optimal viewership due to a lack of attractive features, resulting in lower views of their videos and posts.

AFTER (Click here)

Brego Land’s social media viewership significantly increased, and the visual appeal of their posts improved after implementing a new strategy that emphasized creating better quality videos. By focusing on visually stunning content that resonates with their audience, the team was successful in attracting more viewers and increasing engagement.